The reshuffle comes at a critical juncture for LVMH in China. In its full-year 2025 results, the group reported revenue of 80.81 billion euros, down 4.6% year on year. Recurring operating profit fell 9% to 17.76 billion euros, while net profit declined 13% to 10.88 billion euros.
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“We planned to open a factory in India, but then there was a fallout there, and tariffs were imposed, so we had to cancel that idea,” says Smeaton.
But "Into You" wasn't the original soundtrack. The animation itself traces back to YouTube, where Thai artist MMDSatoshi used the freeware program MikuMikuDance to create 3D models of the Pokémon and animate them to "Gokuraku Jodo" by Japanese duo GARNiDELiA. As the clip spread across Twitter, Tumblr, and YouTube, fans began swapping in their own audio. Soon, everyone from K-pop star CL to Santana had their turn soundtracking the performance.